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New-Vehicle Buyers Perceive Value in Extra Time Spent on Technology Demos

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This year, overall satisfaction with the new-vehicle sales experience improves by 13 index points to an average of 648 (on a 1,000-point scale) from 635 in 2010, according to results in J.D. Power’s 2011 U.S. Sales Satisfaction Index (SSI) Study, which is based on responses from more than 24,000 buyers and lessees who purchased . . . Continue Reading New-Vehicle Buyers Perceive Value in Extra Time Spent on Technology Demos


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