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New-Vehicle Buyers Perceive Value in Extra Time Spent on Technology Demos
This year, overall satisfaction with the new-vehicle sales experience improves by 13 index points to an average of 648 (on a 1,000-point scale) from 635 in 2010, according to results in J.D. Power’s...
View ArticleSatisfaction Surges if Dealers Use Mobile Devices to Enhance Sales Process
Chris Sutton Satisfaction is highest among new-vehicle buyers who are presented with pricing/payment options on a computer screen or a tablet (833 on a 1,000-point scale) during the sales process,...
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